ABC/Image Group LALuke Bryan teamed up with Bayer earlier this year with the goal of donating one million meals to hungry families across America with the help of the hashtag #HeresToTheFarmer — and the program has been a rousing success.
Bayer sponsored Luke’s Farm Tour, and donated one meal to Feeding America when someone shared the #HeresToTheFarmer hashtag. In less than four months, the Here’s To The Farmer campaign surpassed its goal of one million meals.
“I come from a farming background so I understand the hard work and passion it takes for farmers to feed America and feed the world,” Bryan said in a statement.
“We want to give a huge ‘thank you’ to Luke, his fans, state officials, and of course, America’s farmers, for making Here’s To The Farmer an overwhelming success,” said Ray Kerins, SVP for Bayer, in a statement. “Farming communities across this great nation deserve our thanks and support.”
In addition to the Here’s To The Farmer campaign, Bayer donated over $10,000 to local food banks throughout Luke’s Farm Tour and honored a local farmer on stage at each tour stop.
For more on Bayer’s Here’s To The Farmer campaign visit, herestothefarmer.com.
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