Ministry of Defence(LONDON) — The British Army has launched a new recruitment campaign targeting a range of millennial stereotypes, including “snowflakes” and “selfie addicts.” The campaign uses the template of a famous World War I propaganda poster to make its point. The classic poster featured then-British Secretary of State for War, Lord Kitchener, with the …
Jan 04
‘Snowflakes, your army needs you!’: UK targets millennials in latest army recruitment drive
